Welcome to GolinMagic! We’re a new type of integrated communications agency with PR, digital and content at our core.

With local insight and a 16-year heritage in public relations in China, our focus today is integrating digital, social and traditional media to help local brands and multi-national companies stand out and stay relevant. We work with B2B and B2C companies across the corporate, consumer, health, automotive and technology sectors.

We are proud of our deep roots in China, our obsession with making brands relevant and our reputation for building strong client relationships through great work.

What we do


Real world insights, brave creative, engaging campaigns and business results are at the heart of our campaigns. Our clients in the consumer, corporate, healthcare, automotive and technology sectors rely on us for our PR, events, sports marketing, brand consulting and reputation management services.


We look for the brightest, most courageous people to push technology and take on our digital challenges. From global website builds, augmented reality, apps, games, social engagement and award-winning films, our rich digital content helps to fuel campaigns across all media channels.


We create the architecture, the paid promotion strategy and the content itself to make your brand relevant and engaging for the people who matter most. Our team of creators produce videos, short films, animations, infographics, photography, editorial copy, speeches, annual reports and TVCs.



 PRWeek Global: International Agency of Year         PRWeek Global: Global Activation of the Year

PR Awards: Best Food & Bev. PR Campaign [GOLD]         PR Awards: Best Insights-Driven PR Campaign [SILVER]

PR Awards: Best Digital Communication Strategy [SILVER]         PR Awards: Best B2B PR Campaign [SILVER]