妈富隆:“蓝色关爱 为爱做主”世界避孕日暨2012蓝色关爱计划

Challenge: Marvelon for women “sex feeling” low status quo, to start the first “Chinese female sex being online survey” shoot first Contraception Day theme of public service ads.

Creative: through joint China Population Communication Center and Marvelon ® brand announced the launch of “2012 Blue Care program,” blue love advocating for the concept of love call the shots.

Metamorphosis: Marvelon through the dissemination of scientific, proactive methods of contraception, so as to enhance China Women Flirt index, help Chinese women take the initiative to grasp Flirt, based on social issues, and achieved widespread attention.

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