Challenges: November 17, 2014, the value of “Global Lung Cancer Awareness Month,” the occasion, Roche hand in health communication platform Health Talk, invited to the anti-cancer crusader – Huangshan Municipal People’s Hospital, director of thoracic surgery Dr. Xu Linyou. The event, Xu doctor for the media and the public about the touching story of his own personal past three years and the fight against lung cancer. Meanwhile, deputy director of the China Charity Federation, Ms. Hu Ye Ping PMO also invited to attend the sharing session, and to “love life limited unlimited” in the title, he gave a keynote speech.
Creativity: an occasion through a series of birth defects reported in the popularity of knowledge, its complex vitamins in the prevention of birth defects and effects.
Metamorphosis: The event invited to include Xinhua News Agency, China News Service, the Oriental Morning Post, Morning News, Sina, Sohu and other media, including 23 to attend. After the meeting, the media were detailed questions on the story of Dr. Xu Linyou cancer, lung cancer prevention and treatment (including genetic testing), Tarceva charitable aid projects on-site exchange. Oriental Morning Post correspondent Dr. Xu also had an exclusive interview.